Medical Communications

Objectives 2015

  • To increase the profile of medical communications within the HCA
  • To provide content that supports the needs of the current and future membership
  • To follow the future trends of the medical communications arena and communicate that effectively to the membership

Working Group Chair

Miranda Dini, Axon Communications.
Medical Communications ConferenceMedical Communications Conference


Medical communications, ranging from publications to promotional medical education, is an important part of the pharmaceutical marketing mix in Europe. The support will take the shape of two full-day educational training courses and one senior marketeer/medical affairs evening with keynote speaker (see details below). We believe this will provide the membership and beyond the opportunity to engage and influence discussions on the future trends in this important area.

Events Planned

Please check the HCA Calendar of Events for latest details about planned events for this workstream. As soon as event dates are confirmed, you will be able to find more information and make a booking online via the HCA Events pagePlease ensure that you have registered as a member and opted in to receive all of our emails and notices.

Delegate Feedback From Recent Events

Strategic Planning in Medical Education 2015
I was really impressed with this course, it is one of the most relevant courses I have ever taken and I am looking forward to applying the learnings in practice. Well done guys! P.S. Catering was outstanding too, which was an added bonus!
Evolving a Medical Communication Plan to Meet Different Post-launch Marketplace Scenarios 2014
I really enjoyed this event. Although it was an all day event, at no point did I feel bored which I think was due to the engaging workshop format. The speakers were outstanding and promoted interactivity and created an environment in which everybody felt safe and comfortable to ask questions. The nibbles and drinks post meeting provided the perfect opportunity to network and get to know each other better outside of the classroom.
NOTE: If you would like to get more involved with this workstream - please contact Miranda Dini, Axon Communications.